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商标字体设计是运动型功能饮料包装上最能体现企业品牌诉求的视觉载体和传播企业理念的沟通界质。本文通过对市场上现有销售的运动型功能饮料商标的字体进行分析其设计多呈现尖锐感,字形大都采用斜笔斜切为主要艺术处理,颜色选择上采用高纯度高明度的色彩打造强烈的视觉效果从而赋予字体激情活力能量的情感体验,这种感觉更能传达商品信息,更契合品牌所有独具的“定位”(消费群)唤醒疲惫的躯体焕发活力,更易吸引销费者的关注度。
Trademark fonts design is the functional quality of sports drinks packaging on the most embodies the brand appeal of the visual carrier and communication business philosophy of communication quality. This article through the marketing of existing sports drink brand functional analysis of its design more sharp sense of the shape of oblique beveled pen mostly used as the main art processing, the color selection of high purity clever use of color to create a strong Visual effects so as to give the emotional energy of fonts emotional experience, this feeling is more to convey the product information, but also more in line with all the unique brand “positioning ” (consumer group) wake up tired body rejuvenated, more attractive to the salespeople Attention.