鄙人驻地的一条街道上,餐馆林立,竞争激烈,生意大都不景气。唯有一家“再回首”小饭店,其貌不扬,却每日食客云集,且当中大多数是常客。何故?打听、记住、叫出顾客的名字是小店老板吸引“回头客”的经营秘诀。 凡是新客进店,老板便一边寒喧一边自然地问出姓名。离去时老板像老熟人似的亲切地喊着名字,希望再来。当再次光顾,老板不但像见到久别重逢的老朋友,喊着名字伸出双手,火热般地迎了上来,还能记住顾客喜好哪一口。因此,不少老常客坐下来只须一句“老规矩”或“照旧”,就能吃上称心可口的饭菜。故而生意兴隆。 仔细思量,小店老板靠“记住顾客”争夺客源,的确技高一筹。道理很简单。一是给新来的顾客留下美好的印象,又能使常客感到仿佛回到自己家中的温暖、亲切。系住了买卖双方的心;二是缩短了买卖双方的心理距离,使商业活动更容易在平和轻松的气氛中圆满成交;三是记住顾客,了解他们的生活习惯便可抢先满足他们的需求, In a street where people are stationed on the streets, there are many restaurants and there are fierce competitions, and business is not booming. Only a small restaurant that “returns to the top” does not have a good appearance, but there are many daily customers, and most of them are regular customers. Why? Inquiring, remembering, and calling out the customer’s name is the secret of the business owner’s efforts to attract repeat customers. Whenever a new guest enters the store, the boss naturally asks for the name while greeting. When leaving, the boss shouted his name like an old acquaintance, hoping to come again. When patronizing again, the boss not only saw his long-awaited old friend, shouted his name and reached out his hands, greeted with fiery enthusiasm, but also remembered what the customer liked. Therefore, many old regulars can sit down and just have to say “old rules” or “as usual” to eat delicious food. Therefore, business is booming. Carefully pondered, the owner of the shop relied on “remembering customers” to compete for customers. The reason is simple. One is to leave a good impression on new customers, but also to make regular customers feel as if they are warm and cordial in their own home. Binding the minds of buyers and sellers; second, shortening the psychological distance between buyers and sellers, making commercial activities easier to complete in a calm and relaxed atmosphere; Third, remembering customers, understanding their living habits can be the first to meet their needs ,