电视是儿童最喜爱的大众传媒,电视节目对儿童健康成长影响巨大。央视-索福瑞媒介研究数据表明,4～14岁儿童平均每天接触电视的时间为2小时22分钟。然而,令人遗憾的是,少儿节目中“成人化”问题普遍存在,并已成为儿童节目发展的顽疾。儿童电视节目的“成人化”问题成因有两个方面:第一,模糊了节目受众年龄段。第二,编导以成人的想法来确定儿童节目的主题,塑造“小大人”样的儿童形象。笔者结合多年少儿节目实践,在综合他人研究成果基础上提出“儿童电视文化观”。窃以为,儿童电视文化观指电视从业人 Television is the favorite mass media for children, and television programs have a huge impact on children’s health. CCTV - Suofu Rui media research data show that 4-14-year-olds on average daily access to television for 2 hours and 22 minutes. However, it is regrettable that the issue of “adultization” in children’s programs is ubiquitous and has become a chronic factor in the development of children’s programs. The causes of the “adultization” problem in children’s television programs are twofold: first, the ages of the program’s audience are blurred. Second, the director uses the adult’s idea to determine the theme of the children’s program and create a “little adult” -like image of the child. The author combines many years of children’s program practice, based on the research results of others put forward “children’s television culture concept ”. Steal that child TV culture refers to television practitioners