节日报道是常规报道的一种,因其容易同质化而让采编人员大伤脑筋。比如临近春节了,各报就把目光一齐投向春运。植树节到了,媒体纷纷聚焦植树绿化工作。“五一”劳动节期间,受到表彰的劳动模范频频现身闪光灯下。如果把一张报纸连续几年的节日报道拿出来比较后,就会发现大多数的内容其实大同小异,把年份、对象和地点换掉后,似乎 Holiday reports are a regular coverage, because of its easy to homogeneity and make editing staff big headache. For example, near the Spring Festival, all newspapers put their eyes on Spring Festival. Arbor Day, the media have focused on afforestation work. During the “May Day” Labor Day, the model workers who were praised frequently appeared under the flashlight. If you compare the coverage of a newspaper for a few years in a row, you will find that most of the contents are actually the same. After replacing the year, the object and the place, it seems