各个行业如同“多米诺骨牌”中的一个个骨牌,往往“牵一发而动全身”。作为这一经济链条上的一环——房地产业,它的发展对国民经济的促进作用不育而喻,常常被喻为是激活经济的“启搏器”。当然,本文的重点并不是要阐述房地产业的战略性地位,而是想从营销的角度来探讨一下新时代下的房地产开发。任何事物都有时代的烙印,同样企业的营销活动也不例外。当时钟滑向知识经济时代时,企业的营销也换上了新装,这便是知识营销。表面上看,房地产开发中的知识含量很少,没有什么可向消费者“传道、授业、解惑”的。但实际上, All industries as a dominoes in “dominoes ”, often “pull the hair all over the body ”. As a part of this economic chain - the real estate industry, its development to the promotion of the national economy is sterile and often referred to as the Of course, this article is not focused on the strategic position of the real estate industry, but from the perspective of marketing to explore the real estate development under the new era. Anything has the brand of the times, the same business marketing activities are no exception. When the clock slip to the era of knowledge economy, corporate marketing has also put on new clothes, this is knowledge marketing. On the surface, real estate development in the knowledge content is very small, there is nothing to consumers “preaching, granting, doubts ”. But in fact,