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网络公共关系是当今社会公共关系的全新表现形式。医院网络公共关系增强了主体的 主动性,增强了客体的权威性,提高了传播的效能性;通过数字化手段,使得公共关系平等性、双向性、反 馈性得到更大程度的提升。搞好医院网络公共关系,要加强医院网络建设;塑造有特色的网络社区品牌 形象;处理好医院与相关公众的关系。
Internet public relations is a new manifestation of public relations in today’s society. Public relations of hospital network enhances the initiative of the subject, enhances the authority of the object, and improves the effectiveness of communication. Through digital means, the equality, two-way and feedback of public relations are promoted to a greater extent. To improve the hospital network public relations, it is necessary to strengthen the hospital network construction; to create a distinctive online community brand image; and to properly handle the relationship between the hospital and the relevant public.