With the strengthening of intercultural communication,advertisement translating becomes more and more important in the field of commerce.Based on an analysis and comparison of English and Chinese advertisements,this paper discusses the strategies of translating advertisement from a pragmatic perspective,including the speech act theory,the context theory and cultural consideration,etc. With the strengthening of intercultural communication, advertisement translating becomes more and more important in the field of commerce. Based on an analysis and comparison of English and Chinese advertisements, this paper discusses the strategies of translating advertisement from a pragmatic perspective, including the speech act theory , the context theory and cultural consideration, etc.