市场营销学是我校商贸学院国商类专业的一门基础专业课程,此课程教学实训环节一直都是教学实施的重点。在营销教学实训中,突破“重知识、轻技能”的传统观念,做到“理论知识够用适用,而实战技能过硬”一直是我们追求的目标。文章结合笔者四年 Marketing is a basic professional course of the National Business School of the School of Commerce of our school. The teaching and training of this course has always been the focus of teaching implementation. In marketing teaching and training, breaking through the traditional concept of “re-knowledge, light skills,” and “the application of theoretical knowledge is sufficient, and the actual combat skills are excellent” has always been our goal. Article combined with the author for four years