本文通过对城市标志的设计原则、设计趋势、设计方法的探讨,分析了城市的诸多要素对城市标志设计的影响,将这些抽象的、独特的要素转化为具象的视觉符号,形成独具特色的城市标志,继而转化为城市视觉形象系统,促进城市品牌战略的构建。文章以城市视觉形象系统为载体,论述了当前城市标志设计的发展方向。 Through the discussion of the design principles, design trends and design methods of urban signs, this paper analyzes the influence of many urban elements on urban logo design, and transforms these abstract and unique elements into visual symbols to form a unique City signs, and then transformed into a city visual image system to promote the construction of city brand strategy. Taking the visual image system of the city as the carrier, the article discusses the development direction of the current urban sign design.