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现代广告在中国大陆的崛起、蓬勃发展是最近十多年的事,而其迅猛之势令人震叹。它通过大容量快节奏的现代传播手段已覆盖了人们生活的各个方面。笔者在平时的欣赏和观察中发现,这一现代商品经济的宠儿,以西方血统为主并借助于现代传媒的商品促销手段,并没有像引进的松下电器一样走到哪里都是日本本色,而是融进了传统的中国文化因素,表现出鲜明的中国风格,但在一些广告中对传统文化中并非精华的部分却过分重视并加强化,这是应引以广告从业人员重视的,具体表现如:
The rise of modern advertising in mainland China, booming development over the past decade or so, and its rapid momentum is shocking. It has covered all aspects of people’s lives through modern means of mass communication, rapid pace. In the usual appreciation and observation, the author discovers that the darling of this modern commodity economy, which is dominated by Western ancestry and uses the modern media, does not have the same Japanese character as the imported Matsushita Electric Appliances Is a blend of traditional Chinese cultural factors, showing a distinctive Chinese style, but some of the ads in the traditional culture is not the essence of the part is too much emphasis on and strengthen, which should be cited by the advertising practitioners, the specific performance Such as: