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近年来,媒介融合技术发展迅速,并成为业界和学界共同关注的热点。媒介融合作为目前媒介技术发展领域最新的成果,将会对人类生活的各个方面产生重要的影响。目前学界对媒介融合的回应主要在业务实践、经验研究、分领域研究,缺乏对媒介融合这一新媒介技术的理论建构。本文认为传播模式是传播学理论建构的核心议题。从历史的回顾来看,任何一种媒介技术都会带来一种新的信息传播模式。因此从传播模式变革的角度来研究媒介技术与传播学理论的关系是一个重要的视角。媒介融合带来了人类传播时间和空间的解放,塑造了一种“拓扑”式的传播模式。在这一模式下,传播者和接收者的界线日益模糊,信息的传播不仅是双向的,更是多向的,时间和空间的束缚日益微弱,这对政治、信息规制、经济、文化都形成了重要的影响。
In recent years, media fusion technology has developed rapidly, and has become a hot spot of common concern of both industry and academia. As the latest achievement in the field of media technology development, media fusion will have an important impact on all aspects of human life. The current academic response to media convergence mainly in business practice, empirical research, sub-areas of research, the lack of media integration of the new media technology, theoretical construction. This paper argues that the mode of communication is the core issue of the construction of communication theory. From a historical review point of view, any kind of media technology will bring a new mode of information dissemination. Therefore, it is an important perspective to study the relationship between media technology and communication theory from the perspective of the change of communication mode. Media fusion has brought about the liberation of time and space for human communication and shaped a “topological ” mode of communication. Under this model, the boundaries of communicators and receivers are becoming increasingly blurred. The dissemination of information is not only bi-directional but also multi-directional, with less and less restraint in time and space. This has led to the formation of politics, information regulation, economy and culture The important impact.