作为新闻人的一种职业境界,专家学者型记者追求作品的理性精神和思辩色彩,成为记者不甘平庸的表现。随着新闻生产进入“卖点时代”,这种追求遇到了相当大的阻力,因为读报正在某种程度上被简化“眼球运动”,而专家学者型记者生产的却是“入脑新闻”。如何在“卖点时代”破局,已 As a professional realm of journalists, journalists of experts and scholars have pursued the rational spirit and the color of their arguments in their works and have become the unwilling expression of journalists. With the passage of news production into a “selling point era,” this pursuit poses considerable resistance as reading newspapers is somewhat simplifying “eye movement,” while expert journalists produce “brain-breaking news.” How in the “selling point” break, already