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针对目前保健食品违法广告屡禁不止的现状,在理清规范保健食品广告的法律制度之基础上,分析保健食品广告政府监管存在的不足,借鉴其他国家和地区保健食品广告监管的经验,提出加强和改进我国保健食品广告监管的建议。
In the light of the current situation of endless illegal advertisement of health food, on the basis of clarifying the legal system of standardizing health food advertisement, this article analyzes the shortcomings of government regulation of health food advertisement, and draws lessons from other countries and regions in the regulation of health food advertisement, proposes strengthening and improving Proposal on the regulation of health food advertisement in our country.