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传播失灵描述了一种信息传播过程中的扭曲与畸变现象。它既可以表现为组织内部的沟通不畅,也可以表现为大众媒体层面的失真与异化。通过传播失灵这一概念,我们可以将政治组织的内部沟通与政府、媒体及公众之间的外部沟通统一起来考察。信息不对称反映与呈现的是信息静态分布的不均,传播失灵则指信息进入沟通序列后出现的扭曲。由于信息不对称永远存在,且干扰与噪音无法消除,传播失灵也只能克服而无法消灭。传播完全是理想的,传播失灵才是常态。通过传播失灵这个描述信息传播非理想状态的概念,我们可以去观照、比较和研判现实世界中的传播与治理问题,并提出相应的改进对策。
Communication failure describes a phenomenon of distortion and distortion in the process of information dissemination. It can be manifested as poor communication within the organization, but also as a distortion and alienation at the mass media level. Through the concept of communication failure, we can examine the internal communication of political organizations with the external communication between the government, the media and the public. Asymmetric information reflects and presents the static distribution of information is uneven, communication failure refers to the information entered the communication sequence distortion. As information asymmetry exists forever, and interference and noise can not be eliminated, communication failure can only be overcome and can not be eliminated. Spread completely ideal, spread of failure is the norm. By disseminating the concept of non-ideal state through the descriptive information dissemination failure, we can observe, compare and study the problems of communication and governance in the real world and put forward corresponding improvement measures.