当旅游成为人们休闲娱乐的一部分,旅游营销也成为旅游区城市发展工作的着力点。本文章通过重庆现有的旅游资源和旅游营销上所存在的问题,分析重庆旅游业所面临的内外部环境,并与西南省市旅游发展进行优劣对比,为重庆旅游业的发展和旅游营销问题提出相关政策建议。 When tourism becomes a part of people’s leisure and entertainment, tourism marketing has also become the focus of urban development in tourist areas. This article analyzes the internal and external environment facing Chongqing’s tourism industry through the existing problems of tourism resources and tourism marketing in Chongqing and compares it with the tourism development in southwest provinces and cities for the development of Chongqing’s tourism industry and tourism marketing Issues related to policy recommendations.