在我们身边,有不少这样的投资者。他们的投资诀窍并非来自对财务报表的熟谙,也并非依托可靠的庄家炒作消息,仅仅是,他们善于从日常生活中捕捉有用的信息。人们相信一个基本道理:消费者需求决定一切。深刻理解和准确把握消费者需求的能力,恰恰是一个企业能胜过对手、获取更多利润,而别人也难以模仿的核心竞争力。C.K.普拉哈拉德和G.哈默在1990年出版的《哈佛商业评论》 Around us, there are many such investors. Their investment tips do not come from being familiar with financial statements, nor are they relying on reliable bookmakers to hype, just because they are good at capturing useful information from everyday life. People believe in a basic principle: consumer demand is everything. The ability to understand and accurately grasp consumer needs is precisely the core competency of an enterprise that can outgrow its rivals, gain more profit, and others can not imitate. C.K. Prahalad and G. Hammer published in the Harvard Business Review, 1990