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近十年来,为了更加准确地满足市场和观众的心理诉求,以好莱坞漫画电影在艺术市场逐渐娱乐化的大环境下,如何更好的传播作品应有的美学价值成为我们关注的焦点。本文总结目前漫画电影对美学理论的应用特点,为我国漫画电影的发展提出参考建议。同时在市场传播方面,进一步证明深厚的美学底蕴,依然是作品被大众接受的前提。
In the past ten years, in order to more accurately meet the psychological demands of the market and audience, how to better disseminate the aesthetic value of works should become the focus of our attention in the environment where Hollywood comic movies are increasingly entertaining in the art market. This article summarizes the application characteristics of the current comic film to the theory of aesthetics and puts forward suggestions for the development of the comic film in our country. At the same time in market communication, to further prove the profound aesthetic heritage, is still the premise of works accepted by the public.