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CS是英语Customer Satisfaction的缩写,意为“顾客满意”。进入90年代以后,正当国内企业纷纷导入CI设计,在日美等西方国家已风潮渐退,代之而起的,是与CI思想方法颇有不同的CS经营战略热潮。 CS经营战略的基本思想 CS经营战略的基本指导思想是:企业的整个经营活动要以顾客满意度为指针,要从顾客的角度、用顾客的观点而非企业自身的利益和观点来分析考虑消费者的需求。CS经营战略的基本观点和方法是:把顾客需求(包括
CS is an abbreviation of English Customer Satisfaction, meaning “customer satisfaction”. Into the 90’s, the domestic enterprises have just introduced CI design, Japan and the United States and other Western countries have been the tide of recession, replaced by the CI thinking is quite different from the CS business strategy boom. The basic idea of CS business strategy CS business strategy is the basic guiding ideology: the entire business activities of enterprises should be based on customer satisfaction as a guideline, from the customer point of view, from the customer’s point of view rather than the company’s own interests and views to consider consumer spending The needs of the people. The basic idea and method of CS business strategy is to put customer needs (including