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随着社会的不断进步以及经济的快速发展,我国的企业也得到了较快的发展。而企业文化作为企业长期发展的精神动力和智力支持,对于有效的提高企业员工的工作积极性和凝聚力以及不断的推动企业的发展都具有至关重要的作用。因此,企业宣传工作就是提升企业软实力的关键,只有这样,才能不断的塑造企业的发展形象,以此来有效的提高企业的发展影响力,从而不断的促进企业的发展。本文就针对企业宣传工作是提升企业软实力的关键展开具体的分析与讨论。
With the continuous social progress and the rapid economic development, our country’s enterprises have also been rapid development. Corporate culture, as the spiritual motivation and intellectual support for the long-term development of enterprises, plays an important role in effectively improving the enthusiasm and cohesion of the employees and continuously promoting the development of the enterprises. Therefore, the promotion of enterprises is to enhance the soft power of the key business, the only way to continue to shape the image of the development of enterprises, in order to effectively improve the development influence of enterprises, so as to continuously promote the development of enterprises. This article focuses on corporate advocacy is to enhance the soft power of enterprises to start a specific analysis and discussion.