与吉利、奇瑞等国内车企自建品牌的方式不同,上汽通过购买国外知识产权、技术及品牌,并对产品进行二次升级和开发,最终完成产品布局,这就是越来越被人们称道和模仿的“上汽模式”。不过,在“洋为中用”的转换过程中,各种挑战也逐渐浮出水面,比如中国车企能否让自己重金购买的品牌与技术在短时间内保值、增值?能否管理好国外技术团队?能否拿出好的品牌策略驾驭海内外市场?近日,长期关注上汽发展的英国著名汽车工程专家安东尼·史密斯先生时隔多年后再访上汽英国技术研发中心,为我们解读了他眼中的“上汽模式”。 And Geely, Chery and other domestic car companies self-built brands in different ways, SAIC by buying foreign intellectual property, technology and brand, and the product of the second upgrade and development, and ultimately completed the product layout, which is more and more people praised and Imitation “SAIC mode ”. However, in the “foreign to China ” conversion process, the various challenges have gradually surfaced, such as China’s car prices can make their own brand and technology to buy heavily in the short duration of preservation, value-added? Can manage Good foreign technology team? Can come up with a good brand strategy to control the market at home and abroad? Recently, the long-term concern for the development of SAIC well-known British automotive engineering expert Mr. Anthony Smith revisit the British technology R & D center after many years, explained to us In his eyes “SAIC mode ”.