淡季往往是由于季节变化,造成消费者购买数量减少,产品销售处于年度低谷的阶段。如空调在冬季销售减少,房地产销售在炎夏及酷冬购买不足,饮料在气候寒冷时少人问津。但是产品购买力不足不代表产品本身存在问题,因此,企业可以通过转变产品功能诉求、强化终端、渠道创新以及激励经销商的方法,刺激消费者和经销商在淡季中进行购买和存货,这个过程就是淡季营销改革派们所要遵循的轨迹。在前面的几个案例和有关资料的表述中可以发现,在淡季里可以运用营销方法促进销售的产品,其产品本身的 Off-season is often due to seasonal changes, resulting in a decrease in the number of consumers to buy, product sales in the period of the annual downturn. Such as air conditioning sales in the winter to reduce real estate sales in the summer and cool buying less than drinks in the cold climate when few people cares about. However, insufficient purchasing power does not mean that the product itself is a problem, therefore, enterprises can stimulate consumers and distributors to purchase and inventory in the off-season by changing product features, enhancing terminals, channel innovation and motivating distributors. The process is Off-season marketing reformists who follow the trajectory. In the previous few cases and the presentation of the relevant information, it can be found that the products that can be marketed in the off-season to promote sales, the products themselves