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近年来,我国房地产市场获得了持续高速的增长,但同时也显现出一系列的问题。在国内和国际目前的形势下,中小规模的房地产企业面临的竞争和挑战尤为激烈。在品牌效应正在发挥着越来越大功能的今天,为了在今后更加激烈的竞争中立于不败之地,中小规模房地产企业必须重视专业的品牌策略,以确保企业的核心竞争力。
In recent years, China’s real estate market has enjoyed sustained and rapid growth, but it also shows a series of problems. In the current domestic and international situation, competition and challenges faced by small and medium-sized real estate enterprises are particularly fierce. In the brand is playing an increasingly important function today, in order to be invincible in the future more intense competition, small and medium-sized real estate companies must pay attention to professional brand strategy to ensure that the core competitiveness of enterprises.