自2007年山东省旅游局创意性地推出“好客山东”旅游品牌形象以来,山东人热情好客的特质就成为了山东旅游文化最响亮的品牌。山东既是文化大省,同样也是旅游大省,在历史文化资源储备、产业发展基础、地域文化特色等方面都具有得天独厚的条件和优势。近年来,山东着力改善旅游环境,完善旅游设施,营造文明旅游、文明待客的氛围,在提高旅游服务质量上下功夫。“好客山东”旅游文化品质的提升,在无形中突出了齐鲁元素,彰显了独属于 Since 2007, Shandong Province Tourism Bureau creatively launched “hospitality Shandong ” tourism brand image, the Shandong hospitality trait has become the loudest tourism culture in Shandong brand. Shandong is not only a major cultural province but also a major tourist province. It enjoys unique conditions and advantages in reserves of historical and cultural resources, industrial development and regional cultural features. In recent years, Shandong efforts to improve the tourism environment, improve tourism facilities, create a civilized tourism, civilized hospitality atmosphere, efforts to improve the quality of tourism services. “Hospitality Shandong ” to enhance the quality of tourism and culture, highlighting the Qilu elements in virtually, highlighting the exclusive