农产品营销渠道是指农产品从生产者向最终消费者转移过程中所采取组织方式,目前我国农产品营销渠道主要是多种经营方式、多条流通渠道相结合的“小生产,大市场”农产品营销渠道格局,但以农产品批发市场和农贸市场为主的“多层次、多环节、分散化、弱控制”的营销渠道有很大弊端,为适应新的营销环境,必须进行农产品营销渠道优化创新。 The marketing channel of agricultural products refers to the organization method adopted in the process of agricultural products transfer from producer to final consumer. At present, the marketing channels of agricultural products in our country are mainly diversified modes of operation and the combination of multiple circulation channels “small-scale production, big market ” agricultural products Marketing channels, but there are great drawbacks to the marketing channels of “multi-level, multi-link, decentralized and weak control” mainly focusing on the agricultural products wholesale market and the farmers’ market. In order to adapt to the new marketing environment, the marketing channels of agricultural products must be conducted Optimize innovation.