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广告是提升企业市场竞争力,提高产品知名度,树立口碑的重要手段,现代市场经济中广告的重要性越发突出。户外广告是主要广告形式的一种,户外广告有着较为久远的历史,古代的幌子也可以理解为原始的户外广告,当今户外广告主要以大型广告牌、LED电子显示屏广告为主,随着户外广告的不断发展,户外广告不仅是城市中招揽顾客的广告,更是城市空间的一部分。但传统户外广告缺乏新意,人们已对传统户外广告产生了免疫力,并且一些户外广告更破坏着城市形象和环境,景观意识下的户外广告设计,给城市户外广告发展带来了质的改变,本文将针对景观意识下的户外广告设计展开研究和分析。
Advertising is to enhance the market competitiveness of enterprises, improve product visibility, establish an important means of word of mouth, the importance of advertising in modern market economy more and more prominent. Outdoor advertising is a form of major advertising, outdoor advertising has a more ancient history, the guise of the ancient can also be understood as the original outdoor advertising, today’s outdoor advertising mainly to large billboards, LED electronic display advertising, with the outdoor The continuous development of advertising, outdoor advertising is not only the city to attract customers advertising, but also part of the urban space. However, the traditional outdoor advertisement lacks new ideas, people have become immune to the traditional outdoor advertising, and some outdoor advertisements are more destructive to the city image and environment. The outdoor advertising design under the landscape awareness has brought a qualitative change to the urban outdoor advertising development. This article will focus on landscape awareness of outdoor advertising design and analysis.