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在2010年央视黄金资源广告招标会上,招标金额首度突破了百亿元大关,蒙牛则标出了3.4亿元的历史最高价成为了新一代的标王。但是,这并不代表着真正的趋势。事实上,收看普通的电视节目已经越来越成为“上一代”的事情,现今的品牌商,所需要面对的是一个越来越不爱看电视的消费群体,这个群体将会左右所有品牌商的未来。
In 2010, CCTV Gold Resources Advertising Tender Conference, the amount of tenders exceeded the first ten billion mark, while Mengniu marked 340 million yuan of the highest historical price has become a new generation of superscript king. However, this does not represent a true trend. In fact, viewing ordinary TV shows has become more and more the “last generation” issue. Nowadays, brand owners need to face a consumer group that is less and less concerned with watching TV. This group will be about The future of all brands.