多屏时代的到来,单纯依靠简单数字广告的展示和曝光,已经很难吸引受众的注意力,必须有让消费者为之共鸣的品牌诉求,以及可以触发参与和互动的内容,才能让品牌借助数字营销平台得以最大化地传播。第20届中国国际广告节之际,网络领军品牌2014黄金资源联合推介会上来自视频及门户的各家代表就各自2014优势资源及营销策略进行了详尽阐述。 Multi-screen era, relying solely on the display and exposure of simple digital advertising has been difficult to attract the attention of the audience, there must be a brand appeal for consumers to resonate, and can trigger the participation and interaction of content, in order to allow the brand with the help of Digital marketing platform to maximize the spread. On the occasion of the 20th China International Advertising Festival, various representatives from video and portals at the 2014 Gold Resource Joint Promotion Network Leading Brand Brand Network Brand were given a detailed account of their respective advantageous resources and marketing strategies in 2014.