出版人与大书店人是书业链条上的两个重要环节。目前,大书店的销售能力,在出版人的客户名单中占有非常重要的位置。出版人的图书在大书店销售,不但可以达到可观的营业收入,同时能使自家的书刊形成极大的行业影响,从而对图书的整体销售起到极大的推动作用。 出版人与大书店人之间存有什么样的商业关系?为此,我们采访了国内部分知名出版社的一线人士。 Publishers and big bookstores are two important links in the book chain. At present, the sales ability of big bookstores occupies a very important position in the publisher’s client list. The sale of books by booksellers in large bookstores not only achieves considerable operating income but also greatly influences their own books and periodicals, thereby greatly boosting the overall sales of books. What kind of business relationship is there between the publisher and the big bookstore? For this reason, we interviewed front-line people from some well-known domestic publishing houses.