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随着科技的迅猛发展和竞争的日趋激烈,越来越多的企业开始意识到客户是企业重要的资源,关注客户、有效管理客户关系日益迫切。客户价值管理是客户关系管理成功应用的基础和核心,它是指企业依据客户交易的历史数据,对客户生命周期价值进行比较和分析,发现最有价值的当前和潜在客户,通过满足其对服务的个性化需求,提高客户忠诚度和保持率。
With the rapid development of science and technology and increasingly fierce competition, more and more enterprises are beginning to realize that customers are an important resource for enterprises. Focusing on customers and managing customer relationships effectively are becoming increasingly urgent. Customer value management is the foundation and core of the successful application of CRM. It refers to the comparison and analysis of customer lifecycle value based on the historical data of customer transactions, and finds that the most valuable current and potential customers can meet their needs for service Personalized needs, improve customer loyalty and retention.