进入21世纪,我国的消费者对品牌的认知发生翻天覆地的变化,越来越多的高端品牌有了更好的销售前景,其增幅至少是两位数字。国内很多专家一致认为,从2005年以后中国迎来了高端和时尚品发展的黄金20年,在国家一系列刺激消费政策的有力引导下,中国进入了新的消费升级期。年前有媒体说,中国到国外抢购奢侈品,有时出现几乎将国外百货店的货架子抢空了的现象。这也从一个方面反映了中国内地消费奢侈品的能力是蛮高的。从国际市场上看,中国内地消费奢侈品的能力已超过日本,成为国际奢侈品销售的第二大国。 Into the 21st century, China’s consumer brand awareness has undergone enormous changes, more and more high-end brands have better sales prospects, the increase is at least two digits. Many domestic experts agree that since 2005, China ushered in the gold of the high-end and fashion products for 20 years. Under the guidance of a series of stimulating policies of consumption in the country, China has entered a new period of consumption upgrade. Some years ago, the media said that when China went abroad to buy luxury goods, there were times when the goods shelves of foreign department stores were almost vacant. This also reflects on the one hand the ability of luxury goods consumption in mainland China is quite high. Judging from the international market, Mainland China has surpassed Japan in spending luxury goods and has become the second largest country in international luxury sales.