在营销领域,不卖价格,不卖商品本身,卖的是商品上承载的回忆,这种以物理属性商品为载体,销售其包含的感性内涵——回忆,或以回忆为焦点,引起关注与共鸣,继而促销产品的营销方式,笔者定义其为“回忆营销”。回忆营销有很多应用的层面,对其进行梳理与了解,能让我们看清这个奇妙感性营销工具的全貌以及如何实际应用在市场营销活动中。集体回忆与个体回忆。集体回忆是在一个群体中,大家对曾经一起共享、构建和传承的事物的共同回忆。在经历了一段时间后,在特定环境与行为的引导下,这段记忆被唤醒,当事人则 In the field of marketing, it does not sell the price, does not sell the product itself, and sells the memory carried by the product. Such physical-property-based product as the carrier sells the sentiments contained in it - memory, or memory, Resonance, and then promote the product marketing, I define it as “recall marketing ”. Memory marketing has many application level, to sort out and understand, allows us to see the full picture of this wonderful perceptual marketing tools and practical application in marketing activities. Collective memories and individual memories. Collective memory is the common memory of everyone in a group who once shared, built, and transmitted. After a period of time, under the guidance of a specific environment and behavior, this memory is awakened, and the parties are