在商品经济的时代背景下,包装设计在对带动地方经济发展、促进商品销售有着及其重要的作用。在现代包装设计中,追求国际化风格的同时也存在着严重的同质化现象,需要我们在设计中保持独特的民族性文化特征。基于我国包装设计的现状,本文主要探讨民族性在现代包装设计中的传承,围绕着中国传统思想精神、传统图形、传统色彩在包装设计中的传承运用。将三者融合进而设计出更具有国际竞争力的现代包装设计。 In the era of commodity economy, packaging design plays an important role in driving local economic development and promoting the sale of commodities. In the modern packaging design, the pursuit of international style, but also there is a serious homogeneity, we need to maintain the unique national culture in the design of cultural characteristics. Based on the status quo of packaging design in our country, this paper mainly discusses the inheritance of nationality in modern packaging design. The paper focuses on the inheritance and application of traditional Chinese ideology, traditional graphics and traditional colors in packaging design. The three will be integrated to design a more internationally competitive modern packaging design.