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随着互联网的不断发展,也促进了新媒体的发展,对传统电视媒体产生一定冲击的同时,也带来了新生的机遇。新媒体有着信息量多、内容丰富、高效、便捷快速等特点,为其开阔了广阔的发展空间。本文介绍了新媒体的概述,并分析了新媒体的发展给传统电视媒体所带来的冲击,针对遇到的挑战提出了几条有关突围迎接新发展的新措施,以便为其更好的发展奠定坚实的基础。
With the continuous development of the Internet, it has also promoted the development of new media and brought a certain impact on the traditional television media. At the same time, it also brought new opportunities. The new media has the characteristics of abundant information, rich content, high efficiency, quickness and quickness, which opens up a broad space for development. This article introduces an overview of new media and analyzes the impact traditional media has on the development of new media. In response to the challenges we have encountered, we have proposed several new measures to break through the new developments and to facilitate its better development Lay a solid foundation.