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在县级市场中、高、低档的厨房小 家电产品基本上都可以看到,但销量主 要还是集中于中低价位的产品中,以电 饭煲为例,100元-200元左右的产品销 售情况最好,而700元-800元的高档小 家电通常都是作为礼品采购,销量很 少。 县级市场的消费者在选择一些常用 的厨房小家电时,在功能上并不会有太 多的要求,功能越多的产品不一定受到 欢迎。因为在他们的潜意识里认为,产 品的功能越多意味着可能出现的故障点 就会多一些,产品的价格相对也高一 些。受消费能力的限制,县级市场的消 费者购买某件产品时目的性非常强,买 一件小家电,无论产品有多少个功能, 每次使用时也只能是一种用途,不可能
In the county market, high and low kitchen appliances basically can be seen, but the sales are mainly concentrated in the products at low prices to rice cookers, for example, about 100-200 yuan sales of products The best, and 700 yuan -800 yuan of high-end small appliances are usually purchased as gifts, sales rarely. Consumers in the county-level market do not have too many requirements in function when choosing some commonly used kitchen small appliances, and more functional products may not be welcome. Because in their subconscious mind, the more features of the product means there may be more points of failure, the price of the product is relatively higher. Due to the restriction of spending power, consumers at the county level have a very strong desire to buy a certain product. When buying a small household appliance, no matter how many products it has, each time it can only be used for one purpose, it is impossible