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电视是指利用电子设备传送活动图像的技术及设备,是一种重要的广播和通信方式。而包装,则是指在流通过程中,为保护产品、方便储运、促进销售,依据不同情况而采用的容器、材料、辅助物及所进行的操作的总称。电视包装是运用制作技术手段表现艺术形式,把创作者的奇思妙想变为现实,用活灵活现的画面镜头表现在广大受众眼前。但是,要把创作者的主旨淋漓尽致地表达出来,需要掌握很多的制作技巧,需要制作人员在构图、色彩、光影、音效等方面加以把握。那么,如何才能达到原创人员的创作意图,呈现出优美质感的电视艺术作品呢?下面,笔者就简要地谈一谈电视包装方面的制作技巧:
Television refers to the technology and equipment for transmitting moving images using electronic devices and is an important means of broadcasting and communication. The packaging, refers to the circulation process, in order to protect the product, convenient storage and transportation, sales promotion, depending on the circumstances used containers, materials, ancillary materials and the operation carried out in general. Television packaging is the use of production techniques to express the art form, the creators of the wonderful ideas into reality, vivid images of the lens in front of the general audience. However, to express the creators’ motto most vividly, you need to master a lot of production skills and need the production staff to grasp the aspects of composition, color, lighting and sound effects. So, how to achieve the creative intent of the original staff, showing a beautiful texture of the TV art works? Here, I briefly talk about the production of television packaging skills: