【摘 要】
：
本文以顾客价值为视野,以保健品为例,探讨了企业产品创新。文章首先分析了研究我国保健品行业的意义,然后对我国保健品行业的发展现存问题及原因进行了分析,最后又从产品构思
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本文以顾客价值为视野,以保健品为例,探讨了企业产品创新。文章首先分析了研究我国保健品行业的意义,然后对我国保健品行业的发展现存问题及原因进行了分析,最后又从产品构思与设计、试制与生产以及营销和服务等三个方面,对保健品的创新工作提出合理化建议。
This article takes the customer value as the visual field, takes the health products as an example, explores the enterprise product innovation. The article first analyzes the significance of studying the health products industry in our country, and then analyzes the existing problems and causes of the development of the health products industry in China. Finally, from three aspects of product concept and design, trial production and marketing and service, Innovative work put forward reasonable suggestions.
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