存在问题及发展趋势我国的影视旅游还刚刚开始起步和探索,目前正处于成长阶段,纵观国内影视旅游的发展,在蓬勃发展的同时,也暴露出一些存在的问题。主要表现在:发展较为缓慢,产品较为单一。影视旅游产品还停留在传统的观光层面,多数影视拍摄景点只是立牌简单表明此地拍摄剧目。一些人造的剧组拍摄外景地,制作粗糙,设计水平不高,文化内涵体现得不够,难以对旅游者产生吸引 Existing problems and development trend China’s film and television tourism has just begun to start and explore, is currently in its growth stage, overview of the development of domestic film and television tourism, while booming, but also exposed some of the problems. Mainly in: the development is more slow, the product is more single. Television tourism products still remain in the traditional tourism level, the majority of film and television spots is just a simple license plate filming shows here. Some man-made crew filming location, rough production, design is not high, the cultural connotation of not enough, it is difficult to attract tourists