一、知识经济时代企业文化建设的意义和作用1、形势:知识经济时代——信息革命时代+成熟的市场经济随着知识经济时代的到来,带来了生产经营方式和思想观念的巨大变革,对企业的经营理念和管理模式提出了严峻的挑战,无疑技术创新和文化创新是它的必由之路。国家富强靠经济,经济繁荣靠企业,企业兴旺靠管理,而管理的关键是企业文化。知识经济就是人才经济,现代商品中文化的含量、文化附加值越来越高,品牌的输出实际上就是一种品牌文化的输出,是经济与文化双重价值的集中体现,而掌握高科技的人力资本则成为发展经济的第一要素,所以人必然是管理的中心,现代企业就必须树立以人为本的中心管理思想,企业文化就是以人为本的高级管理科学。2、企业文化的内容、意义和作用企业文化是以价值观为核心的包括企 First, the significance of the era of knowledge-based enterprise culture and the role of culture 1, the situation: the era of knowledge-based economy - the era of information revolution + mature market economy With the arrival of the era of knowledge-based economy, brought about a huge change in the mode of production and operation and ideas, It poses a severe challenge to the business philosophy and management mode of the enterprise. It is doubtless that technological innovation and cultural innovation are the only way to go. The prosperity of our country relies on economic prosperity and economic prosperity by the management of enterprises and enterprises. The key to management is the corporate culture. Knowledge economy is the economy of talent and the content of culture in modern goods. The added value of culture is getting higher and higher. The output of brand is actually the output of a brand culture. It is the concentrated expression of the dual values ​​of economy and culture. And the mastery of high-tech manpower Capital has become the first element of economic development, so people must be the center of management, modern enterprises must establish a people-centered management thinking, corporate culture is a people-oriented senior management science. 2, the content of the corporate culture, meaning and role of corporate culture is based on values ​​as the core, including enterprises