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本次论坛就以“广告与科技”为主题,邀请到了十一位各行各业的专家、学者、精英,针对这一主题展开探讨、各抒己见。去年,一篇名为《再见了,4A公司》的文章刷屏朋友圈。受经济下行预算缩减和数字化转型的影响,“去乙方化”的风暴在营销圈内蠢蠢欲动,甚至扬言威胁到广告行业的生死存亡。媒介的发展永远向前,曾经的新媒体成为了现在的传统媒体,而现在的新媒体在未来也终将会变为传统媒体。本就诞生于媒体的4A不会因为媒体的变革就此颠覆、消亡。而没有消亡,何来死去?广告人不息的创新之火永远燃烧并永远炙热。
With the theme of “Advertising and Science and Technology”, this forum invited 11 experts, scholars and elites from all walks of life to discuss and discuss their respective views on this topic. Last year, an article entitled “Goodbye, 4A Company” article brush screen friends circle. Affected by the economic downturn in budget cuts and the digital transformation, the storm of “going to party B” was just around the corner in the marketing circle and even threatened to threaten the survival of the advertising industry. The development of media will go forward forever. Once the new media has become the traditional media nowadays, and now the new media will eventually become the traditional media. The 4A, originally born in the media, will not subvert or die because of the media revolution. And did not die, why come to an end? Advertiser endless innovation fire always burning and always hot.