连锁经营是指商业活动中若干个同行业的店铺,以共同进货、共享统一的经营技术或是经营同一种商品的方式联系起来,以实现提高规模效益为目的的一种商业经营方式。连锁商业的本质是将现代化大生产的原理有机地运用于商业企业,采取先进的集团化管理模式, Chain management refers to a number of commercial activities in the same shop, in order to co-purchase, sharing a unified management technology or the way to run the same kind of goods, in order to achieve the purpose of improving the scale of a business management. The essence of the chain business is to apply the principle of modern mass production to commercial enterprises organically and adopt the advanced group management mode.