消费者洞察一定体现人性的真理,能够识别人的天性中那真挚纯朴的一面,以此发想和延伸,为产品的卖点塑造提供新鲜、独创、明确的方向似乎不用这个词,他们就语无伦次、打回原形,一提到consumer insight,就如同打了鸡血,顿时口若悬河 Consumers’ insights must reflect the truth of human nature, recognize the sincere and innocent side of human nature, so as to fantasize and extend, provide fresh, original and clear direction for the product’s selling point. It seems that they do not have the word, they are incoherent, Back to the original shape, a reference to consumer insight, just as playing a chicken blood, suddenly eloquent