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销售环节不但关系一个企业的生死存亡,更影响着一个行业的可持续发展。中国安防行业发展近30年,已经成为国民经济中不可缺少的一个领域。然而安防产业特有的专业性、组合性、集成性,使国内安防市场一直难以形成一个安防产品系统全面、价格公开透明、销售便利、售后服务完善的良性交易环境及功能全面的销售平台。行业技术的发展,国际经济环境变幻,导致安防产品原有的销售模式竞争日益激烈,我们能否找到新的销售模式?
The sales link not only affects the survival of an enterprise, but also affects the sustainable development of an industry. The development of China’s security industry for nearly 30 years has become an indispensable area in the national economy. However, the unique professionalism, combination and integration of the security industry make it difficult for the domestic security market to form a benign trading environment and a comprehensive sales platform with comprehensive security system, open and transparent prices, convenient sales and after-sales service. With the development of the industry technology and the change of the international economic environment, the original sales model of security products has become increasingly competitive. Can we find a new sales model?