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当今,互联网的高速发展使得人们的生活的方方面面发生了前所未有的变化,人们了解这个世界已不仅仅是通过传统的传媒方式,原有的传统传播方式已无法达到人们生活的日常需求,数字媒体应运而生。数字媒体的快速发展彻底替代了传统的传播方式,网络广告动画作为一种广告形式很自然的受到人们的追捧。本文通过对网络广告动画的基本概念以及形成因素,发展情况等的研究,探讨了网络广告动画在现如今新兴传媒中发展方向。
Nowadays, the rapid development of the Internet has brought about unprecedented changes in people’s lives in all aspects. People have learned that the world has not only been through the traditional media, but the traditional methods of communication have failed to meet the daily needs of people’s lives. And students. The rapid development of digital media has completely replaced the traditional mode of transmission. As a form of advertising, online advertising animation is naturally sought after by people. This paper explores the development direction of online advertising animation in today’s emerging media through the study of the basic concepts, formation factors and development of online advertising animation.