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我们首先要保证的,是一个优秀电视剧要拥有的所有元素,其次,是要有“意义”地将品牌理念融入剧中。《美女如云》、《高手如林》将植入营销推入4.0时代。《中国广告》:从《丑女无敌》到《美女如云》,再到现在的《高手如林》,每一部戏传达的有什么不同?相对于前两部戏,《高手如林》有什么超越、突破和变化?徐子婷:在业界,《丑女无敌》无疑是开创了品牌植入的2.0时代,它承载了从
We must first ensure that all the elements of a good TV series, and secondly, to have the brand concept into the play. “Beautiful clouds,” “master Rulin” will be implanted marketing into the 4.0 era. “Chinese advertising”: from “Ugly invincible” to “beauty”, then to the present “master”, what is the difference between each drama? Compared to the first two operas, “master” What is beyond, breakthroughs and changes? Xu Ziting: In the industry, “Ugly Invincible” is undoubtedly creating a 2.0 brand implanted era, which carries from