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(2)对称性公关的合作战略自1976年我第一次开始研究把公关活动区分为几种不同的模式以来,双向对称的公关概念已被广泛地研究和讨论(J。Grunig,1976)。后来,我把这一研究扩展为四种公关模式的概念,并建立起一套方法去测量它们(J。Grunig,1984)。我在《管理公众关系》(J。Grunig & Hunt,1984)中,除用这四种模式去描述美国公关的历史发展之外,还将其作为一套理想类型去描述在当代公关实践活动中的典型案例。这四种模
(2) Synergetic PR Strategy of Collaboration Since I first started working on the paradigm division of public relations activities into several different models in 1976, the concept of bidirectional and symmetric PR has been extensively studied and discussed (J. Grunig, 1976). Later, I expanded this research into the concept of four public relations models and built a methodology to measure them (J.Gununig, 1984). In my article “Managing Public Relations” (J.Gununig & Hunt, 1984), in addition to using these four models to describe the historical development of public relations in the United States, I also use it as an ideal type to describe contemporary public relations practices Typical case. These four models