新经济条件下,文化已成为企业的灵魂;企业文化是企业最重要的无形资产,是推动企业持续成长、高速运转的强大精神力量。没有企业文化的创新,再高明的管理手段也难以成功。企业的文化管理是企业生存的基础、行为的准则、前进的动力、成功的法宝。毫不夸张地说,企业文化直接决定着企业的兴衰成败乃至生死存亡。正由于此,近几年来,专业化、职业化的企业文化管理人才越来越受到企 Under the new economic conditions, culture has become the soul of enterprises. Corporate culture is the most important intangible asset of an enterprise. It is a powerful spiritual force that promotes the sustained growth and high-speed operation of enterprises. No corporate culture of innovation, and then clever management methods are difficult to succeed. Enterprise's cultural management is the basis for business survival, guidelines for behavior, motivation to progress, the magic weapon of success. It is no exaggeration to say that corporate culture directly determines the success or failure of a company's success or failure. Because of this, in recent years, professional and professional corporate culture management personnel are more and more enterprises