论文部分内容阅读
2014年10月,《星光大道》栏目已走过十个年头。十年来,《星光大道》一直坚持以“百姓舞台”为宗旨,没有门槛、没有距离,突出大众参与性、娱乐性,受到了广大观众的欢迎,成为央视最著名的品牌节目之一。9月17日,由央视综艺频道、发展研究中心共同主办的“CCTV传播论坛:《星光大道》开播十周年研讨会”在京召开,来自中宣部、国家新闻出版广电总局、央视的领导以及北京大学、中国传媒大学的专家学者参加了研讨,并全面梳理了《星光大道》的节目形式与环节设置,总结了《星光大道》开播十周年的核心传播理念,探讨了进一步提升《星光大道》品质、品位和品格的途径与方法。
In October 2014, the “Avenue of Stars” section has passed ten years. Over the past decade, “Avenue of Stars” has always insisted on “people stage” as its purpose, there is no threshold, no distance, highlight the public participation, entertainment, welcomed by the majority of the audience, becoming one of CCTV’s most famous brand programs. On September 17, CCTV Communication Forum: “The 10th Anniversary of the Opening Ceremony of the Avenue of Stars” co-hosted by CCTV Arts Channel and Development Research Center was held in Beijing from the Central Propaganda Department, State Administration of Press, Publication, Broadcasting and Television, and CCTV As well as experts and scholars from Peking University and Communication University of China participated in the seminar. The programs and links of “Avenue of Stars” were comprehensively summarized, and the core communication concept of “the Avenue of Stars” was summarized. The concept of further promotion of “Avenue of Stars ”Quality, taste and character of the ways and means.