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广告作为现代社会一种特殊的文化现象,不仅关系到人们经济生活的方方面面,而且涉及到人们的精神世界。因此,广告语以其独特的形式和特点成为语言研究的重要组成部分。本文则是从广告语创意的角度出发,通过实例分析来发掘人文精神在广告语中的体现。希望对广告语创作与研究提供一个新的研究方向。
As a special cultural phenomenon in modern society, advertising is not only related to people’s economic life in all aspects, but also involves people’s spiritual world. Therefore, advertising language with its unique form and characteristics of language research has become an important part. This article is from the perspective of creative advertising, through case studies to explore the embodiment of humanistic spirit in advertising language. Hope that the advertising language creation and research to provide a new research direction.