本文试图从正确把握海西视野下高速公路服务区连锁品牌化建设的涵义及其重要性的角度出发,辩证地研究和探讨海西视野下高速公路服务区连锁品牌化建设面临的挑战,从趋利避害的视角看审视海西视野下高速公路服务区连锁品牌化建设所采取的对策,从而实现海西经济的科学发展。 This paper attempts to dialectically study and discuss the challenges facing chain brand building in the expressway service area under the vision of Hercynian from the perspective of correctly understanding the meaning and importance of the chain brand building in the expressway service area under Hercynian vision. Seeing from the perspective of profit and avoiding harm Haixi vision of the highway service area chain brand strategy to take to achieve the economic development of Hercynian science.