知识经济时代，激烈的竞争归根到底是人才的竞争。哈佛ＭＢＡ对领导者合格与否的十大评判标准包括是否具有鼓舞和激励他人的能力。然而，在当今的组织个体中，人员“心力交瘁”和“跳槽离岗”现象比比皆是，令管理者苦恼不堪．作者试图以华北Ｒ电台为个案，运用相关的理论，探究激励运作中的成败所在，寻求激励管理人力资源的有效措施。 In the era of knowledge economy, the fierce competition is the talent competition in the final analysis. The top 10 judging criteria for whether or not a leader of the Harvard MBA qualifies for leadership include the ability to inspire and motivate others. However, in today’s organizational entities, managers are overwhelmed by the phenomenon of “exert one’s power and quit one’s job”. The author attempts to use R-stations in North China as a case study and apply relevant theories to explore the success or failure of incentive operation and seek effective measures to motivate and manage human resources.